Find an ad that appears on your social
media feed. How would you enhance or improve the campaign?
Currently the ad that appears on my Facebook is Shopee. Shopee
is an online shopping app. This ad for this online shopping app is literally
everywhere. They even managed to get Cristiano Ronaldo to do an ad for Shopee. This
shows that the company have good resources in their disposal. Shopee managed to
make their ad annoying. They managed to make use mobile marketing and even social
marketing. Ads appearing in Facebook page. In YouTube, the Shopee ads plays
right before the actual video plays. Poster are placed in many places such as
MRT stations and bus stops. I feel that they pretty much doing a good job in
marketing their app. How I know? They promoted the 11.11 sale promotion by
using these marketing methods. On the day itself, they managed to get many
users to purchase many things in Shopee. Even I bought a couple of things. I
feel that there is not much of improvements but there is other online shopping
app like Ali Express to improve their marketing tactics. Online shopping is on
the rise.
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