Is Search
Engine Optimization still an important part of online marketing today? How can this
be exploited and abused?
Search
Engine Optimization (SEO) plays a big part in online marketing. SEO is more
then a decade old. Unlike being in social media platforms where is constantly
updated with new content 24/7 nonstop, it will result being search itself
purposely. Search results works in a way that someone or even the targeted
customer google it out to find more information or motivated to do something
more. Many companies want to make sure that they are on the top of the results.
Google have trending search results like a leader board. It will tell people
what is the most search topic.
SEO has
some issues too. While bigger companies
benefit from being to the top search result, small and medium does not. These
smaller companies are not market leaders or among the top 10 in their
respective industry. Google is known to give the best results. So when a
customer or any potential someone always searched for the best or the top
results in anything. Almost all companies in the top 10 have a huge number of
brand searches and backlinks. Big companies get mentioned in the news or in the
TV, their brands have more consumers searching for them.
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